Building since

Ben Woodward

Exited founder. Now GM of Coverage at Redo, leading a business line worth $750M.

Selected work.

Fintech & fraud systems

$500M+

Scaled financial and fraud infrastructure at Redo across merchants representing more than $500M in GMV.

About Redo

Water-quality analytics

Six-figure exit

Founded Pureflow, a water-quality analytics product for personalized health reports; later exited the business.

Onboarding automation

~20 minutes

Re-architected merchant onboarding as an automated pipeline: 1+ week to ~20 minutes, 60% of the workflow automated, and eight figures onboarded autonomously.

AI outbound systems

$1.04M annual run-rate

Built an autonomous AI outbound engine that reached this annual run-rate in under two weeks.

Rapid prototyping

3× winner

Engineered and demoed prototypes under tight constraints, with hackathon wins at 15, 19, and 22.

How I got here.

  1. Age 0–18

    A childhood across six countries.

    As a kid, I drew engineering plans, built wooden cars, and learned to weld.

    Building a wooden car as a child. An early engineering diagram. Learning by making — and welding.
  2. Age 8–15

    Hardware before software.

    Between eight and fifteen, I designed and built robotic arms, planes, seismometers, and electric-car prototypes.

    A robotic arm I built. A homemade seismometer. An electric car prototype.
  3. Age 15

    First business at 15.

    Built a five-figure ecommerce brand, moving from making things to selling them.

  4. Age 15–22

    Three hackathon wins.

    Won at 15, 19, and 22, building and presenting prototypes under tight deadlines.

    After a hackathon win. A Redo billboard celebrating a hackathon win.
  5. Age 20–22

    Two years in Finland.

    Served as an LDS missionary from 20 to 22.

    By the river in Tampere, Finland. Outside the temple in Finland. Rollerblading with a mission companion. A snowy day with mission friends.
  6. Age 22

    Helsinki Marathon in 3.5 hours.

    Ran it at 22 without training.

    After finishing the Helsinki Marathon.
  7. Age 22

    Exited Pureflow.

    A six-figure exit in water-quality analytics. Separately, scaled no-touch AI outbound to a $1.04M annual run-rate in under two weeks.

    The Pureflow website displayed on a laptop, showing its water-health report software
  8. Age 22

    Joined Redo as an operator.

    Left BYU to become GM of AI infrastructure at Redo.

  9. Now

    GM of Coverage

    Leading a business line worth $750M at Redo.